If you own a plumbing, HVAC, electrical, roofing, pest control or restoration company, you have most likely seen one trend over the past years - Google Ads keep becoming more expensive.

The costs keep growing while the amount of the booked appointments stay at the same level or even decreases.

There are not only the growing marketing expenses but also the payment for acquiring customers without any additional value added.

Why Do the Google Ads Become More Expensive?

With the number of businesses growing and competing for the same searches, the advertising prices are bound to increase. The keywords such as "plumber near me" or "emergency HVAC repair" are quite popular and, hence, contractors have to pay more in order to get in front of their potential clients.

But even after paying for clicks, the contractor cannot make sure that the visitor will become a customer.

He may pay for someone:

• who is looking for different companies to compare their prices;
• who lives outside the service area;
• who is not ready to schedule service;
• who never responds to the follow-up calls.

These costs pile up.

Hidden Expenses in the Case of the Traditional Lead Generation

In addition to Google Ads, contractors may use the services of the lead generation platforms that share leads between several businesses and monthly marketing agreements that keep charging even when no clients are found.

It means the following costs:

• shared leads for several companies;
• expensive pay-per-click campaign;
• monthly retainer with no guarantees on the number of opportunities;
• marketing expenses in case the business is declining.

Though these marketing approaches may bring leads to a contractor, there are not always clients behind them.

Another Way to Attract Customers

At Service Local Pro, we believe that contractors do not have to compete for every lead they get.

Not selling the same customer to several businesses, we concentrate on providing exclusive inbound calls of the homeowners who are actively looking for the provided services.

It means the following:

• exclusive customer opportunities;
• no shared leads;
• no monthly retainers;
• no contracts.

We are working towards one goal - connecting your business with homeowners who are willing to contact the contractor.

Spending More Wisely, Not Just More

Growth of the business does not always presuppose growth of the advertising budget.

Sometimes the key is a new marketing approach.

If the constantly increasing advertising costs prevent you from making a profit, it is time to start using another approach based on exclusive customer opportunities instead of shared leads and more expensive ads.

Want to Know More?



Service Local Pro brings plumbing, HVAC, roofing, electrical, pest control, restoration and other home service companies exclusive inbound calls from homeowners.

Contact us right now to find out whether we deliver your area exclusive calls.